Product development

A prerequisite to success is the ability to provide customers with what they really want at the right price. KW Partners helps its clients develop products and services adapted to real customer needs.

We support businesses in various phases of the development process. At an early stage, we assess the commercial potential of a development project.

We conduct tests to assess how much customers are willing to pay for a new product or service and forecast demand.

We support development teams with advice and act as project leaders.

Example of work >>

Price

 As a competitive tool, price has a quick effect on both market shares and profit margins.

 A pricing assignment often involves a number of different activities including:

• Evaluating competitive position and net margins
• Value based pricing
• Develop capability to communicate value
• Price controlling

KW Partners has extensive experience in working with pricing and price strategy.

Example of work >>

Positioning and brand strategy

 It generally takes something more than good products and prices to succeed, namely the right corporate or brand image.

 We help design brand strategies and analyze the value of a strong brand. By investigating factors such as brand awareness, attraction and market share we discover possible positioning strategies that  can improve competitiveness.

Example of work >>